Gemini
Google AI ModeChatGPT
8.3%0%100%
48 valid questions · 3 repetitions
144 valid runs · average per question
ChatGPTGeminiGoogle AI Mode
Brand intelligence in AI answers
One question.
A new map.
askskape reveals how brands appear in the answers already shaping purchase decisions.
Explore the evidence ↓Education · anonymized brands · real data
ONE QUESTION CHANGES THE PICTUREBR
Which online college is most highly regarded by employers?
Example question · aggregate mapEach point represents an institution in one AI. Its size reflects its presence in the answer text.
From answers to insightPresence / Context / Sources
The value is not
in another number.
It is in what it
helps you see.
The same brand.
Different perspectives.
Explore a real collection.
Institutions are shown under anonymous labels.
OBSERVED PRESENCE
Being cited is only
part of the story.
Presence in sources and presence in the answer text tell different stories. Together, they show where to investigate further.
About these real findings +
The animated field connects the same institution across AIs. Positions are illustrative; sizes represent presence in the answer text. Original Education research in Brazil, collected on September 6, 2026. Percentages represent average presence per question in this scope, not the entire market. “In cited sources” records the institution’s presence in sources and does not necessarily mean that its own website was cited. “In the visible answer” includes additional signals beyond the narrative and sources.
“How it is discovered” includes only questions that do not name the selected institution. Bases may differ between brands. This sample does not measure the effect of an action and is not a competitor ranking.
One presence. Many questions.
Do you appear before anyone searches for you?
And what does AI find when it searches?
From signal to decision
Visibility changes
with the point of view.
BEFORE AND AFTER THE NAME
Remembered without
being mentioned?
Separate spontaneous discovery from answers that begin with the brand’s name. Each reveals a different opportunity.
Insights you can explore
Your brand.
Month after month.
Follow your brand over time. Explore the data and, with the advisory plan, the opportunities.
askskape / clear viewFICTIONAL DATA
Insurance / Overview Monthly tracking
September · third collection in the wave
Overview
The brand appears differently in each AI.
In this example, Gemini shows more presence in the source layer than in the narrative. This calls for a layer-by-layer reading before making a decision.
Presence by AI
Brand not named · All question groups · C3
In the answerAs a sourceVisible
Gemini
18.8%0%100%
48 valid questions · 3 repetitions
144 valid runs · average per question
Google AI Mode
12.5%0%100%
48 valid questions · 3 repetitions
144 valid runs · average per question
Equal weight per question. No combined score across AIs.View methodology
Direção plan · consultant analysis
Candidates for review
Example candidates for consultant review. No action selected.
Absence in purchase recommendations
ChatGPT · Gemini · Google AI Mode · 12 questions
Different presence in answers and sources
Gemini · 48 questions
Low presence in coverage questions
ChatGPT · Gemini · 10 questions
Monthly brand tracker
A fresh reading.
Every month.
Answers change. Track your brand presence, Share of Voice and competitors with a new collection wave every month.
One collection wave per month3 moments in the same reading
Day 0First collection
Day 7Second collection
Day 14Third collection
Days are counted from the start of each wave. Comparisons preserve the context and limits of the data.
Three ways to see more
Much more
than a tracker.
From tracking your brand to expert analysis. Choose how deeply you want to explore.
In every plan
One brand · Optional location · Three collections per month
Track
Pulso
Your place in the answers.
Month after month.
Track your brand and the competitors sharing its space in AI answers.
- Monthly brand tracker
- Share of Voice
- Competitors in your scope
A recurring view of where you stand.
Get in touchExplore
Contexto
Beyond appearing.
Understand how.
Explore the data behind your presence and the paths that lead to your brand.
- Everything in Pulso
- All analytical dashboard views
- Citations, sources and layers of presence
More depth to connect the signals.
Get in touchPrioritize
Direção
From evidence.
To opportunity.
Add a consultant’s analysis to the data to help guide your next decisions.
- Everything in Contexto
- Opportunities reviewed by the consultant
- Human analysis grounded in evidence
The data reveals. The analysis helps you decide.
Get in touch